article questions

The six myths of creativity are that if your a creative person, then creativity comes naturally to you. People who worry about there salary tend to be more creative. When people are put on a time clock and have pressure a lot pressure they are more creative. When people are scared they somehow have a mental breakthrough. When others compete against each other they create better ideas and innovations. Last, when a company downsizes there creativity rises.

Amabile started a 12,000 daily journal entry from 238 people working on creative projects in seven different companies. She wanted to get inside of peoples heads and find out how they have creative breakthroughs. It was designed to "look at creativity in the wild".

Bill Breen's audience is mangers and leaders in the work office. This is shown when he addresses them in the beginning and end of the article.